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18 Sep 2018
Instagram came in 2010 and started off as a platform that was used for sharing photos and videos only and that too just for the sake of fun. But it has come a long way since then because now it is among the most popular and powerful social media networking mediums that can be brought to use for increasing the reach of a business irrespective of the magnitude of its size. So, it became imperative that the power of Instagram was well understood and acquainted with for it needed to be harnessed properly as a marketing tool that could be employed by any particular business for increasing its user base and also, to convert them from followers to loyal customers.
So what exactly is there that the Instagram can’t do for marketing your business!
There is plenty in the coffers of this social media application that came into offing as just a photo sharing app and became rather more famous with its users because of the differences it provided in comparison to other social media platforms. But what really?
Let’s take a look:
Now let’s get familiar with Instagram on a deeper level so that it can be used to build a presence despite the type of business you might be dealing with (ecommerce, education, media, apparel, white goods etcetera). Here are a few things that you must be thorough with if you are planning to make yourself visible on the Instagram with substantial traffic.
Moreover, the user engagement on the Instagram has been found the highest in comparison to both Twitter and Facebook. To boot, majority of the users of the Instagram are also the online shoppers and thus are most probably liable to make a purchase decision after they sight something on the Instagram that might come under the rubric of clothing, accessories and cosmetics. So, Instagram becomes a very potent tool for the ecommerce businesses because of this behavior of the users.
After this we arrive at setting the goals for which we will need particular metrics to measure the success. To illustrate, consider the goal to build a larger audience with more engagement then the parameters/ metrics employed to measure whether any furtherance in the goal has been achieved or not would be number of the likes, shares and comments. The more the number the better the business was in achieving its intended goal.
Simply put, consider the following generic questions to demarcate your goals –
Now this encompasses the type of audience a business might be targeting since businesses usually cater to the needs of a particular segment only through a set of products. So, it becomes imperative that the ideal consumer base is identified with, their in and out is well familiarized with.
After this identification part has been achieved the next thing to deal with is the extrapolation of the target customer to the Instagram profile. This comprises the kind of content this particular segment deals with, the hashtags employed by them, the communities they might belong and some more on such lines.
Though another path to reaching the same destination is to make a due research on the competitors by visiting their profile and vetting their follower base.
So, examine whether each element of the Instagram profile is dedicated to the achieving those needs or not ie. see if the elements are intentional or not which will encapsulate the profile photo, the bio, captions, hashtags, stories etcetera.
When you have been done with the vetting, you must have answers to the following questions –