How Content Marketing will be a Game Changer for ecommerce Industry

The eCommerce industry has been flourishing in every part of the world recently. Especially in India where multiple eCommerce websites such as SnapDeal, FlipKart and Myntra have risen to the top and nowadays everyone is at home searching for the products they want rather than going down to a shop or super market. With how convenient these eCommerce websites have made it for consumers to be able to purchase products and have their items delivered directly to their doorstep, it’s no wonder that they’ve started to take off and more people have slowly started to rely purely on these eCommerce websites for most of their shopping purposes. However, every product whether it is digital or physical can never succeed without some form of marketing. It’s an essential element to the overall success of a company and every organization needs some form of marketing to make their product stand out amongst the crowd and get more people invested in their eCommerce website 

. Well, if you’re looking for the most effective form of marketing for the eCommerce Industry, we recommend giving content marketing a try. For those of you who aren’t aware what is content marketing, ‘content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action’. This form of marketing can include anything from creating a blog and uploading daily blog posts or advertising your new products on your social media page. But what exactly is so good about content marketing, and why do we think it will be a game changer for the eCommerce industry? Don’t go anywhere as we’re about to hit you with the facts and hopefully erase any worries in your mind about the effectiveness of content marketing.

It allows you to be informative

What consumer doesn’t like to be informed and make informed purchases? Nowadays, everyone is out looking for the best and most trusted brands because reliability and recognition is something that every consumer wants from their product brands. Even the most trusted brands are being doubted by their fans and they try to gain as much information about a product as they possibly can before they make a purchase. This is why content marketing is so helpful; it allows you to give a head start over your competition by allowing you to provide details and more information about your eCommerce website. You can also brag and show off the best features of your website which will definitely help boost the excitement for your website. Not to mention that by having a blog or social media to post your content marketing on, it allows a platform for your consumers to provide feedback and inquiries regarding your website which will improve the quality of your website and it will allow you to gain brand reputation and recognition as well.

Leverage the Power of Social Media

Social Media is a massive phenomenon that has continuously grown for over a decade and it does not seem to be stopping soon with the massive success of newer social media platforms such as Instagram entering the market and garnering millions of active users on a daily basis. For a marketing team of a company, social media marketing is basically a gold mine. Uploading content and daily posts/pictures about your website on the most popular social media platforms is a fantastic way to get your brand name out there. It allows you to provide more visual and video content to hook your audience and get more people hearing about your product. You can also exploit the use of Instagram models and give sponsorships for people to shout out and give good reviews and positive feedback about your website to a wider audience. Offer critics free products exclusive to your store to bring in more positive reviews and overall more recognition to gain more traffic.

                                                                             Content Marketing

A platform to provide interesting market material

Content marketing is a very flexible and versatile form of marketing in that it doesn’t just have to be ‘stuff we write to rank higher on search engines’ or ‘infographics’ or ‘long form articles’. It can be anything that can communicate a message to your audience. This is advantageous because there are very few ways to present a product to your audience, but there are millions of ways to present a message to your audience. Make your content and what you write about more light hearted and cheerful, or make it more formal and business-related. You can write about anything that suits your particular eCommerce website. Content marketing allows you to add that certain spice that might have been missing from your marketing campaigns before. It allows you to be specific, but also entertaining. It allows you to be informative, but also interesting. You can truly be creative and do more with your marketing than a standard billboard picture or cheesy television advertisement. Content marketing is a form of marketing that is filled to the brim with untapped potential and it truly allows you to exploit its capabilities and advantages to reach the heights of success quicker and drive a larger audience towards you and your website.

Receive direct feedback from your audience

Websites are a changing platform, they always have issues that need to be fixed, servers that need to be maintained and updated constantly. This may sound like a hassle at first, but once you get into the eCommerce market, you eventually start to develop an audience and get feedback and suddenly fixing those annoying bugs and adding new intuitive and innovative features becomes a piece of cake. Think of it like having hundreds or thousands of people essentially working for you for free, they are constantly testing your website and reporting back to you if they experience any issues or problems. This is what makes content marketing such a great thing because through the power of blogging and social media and other platforms, you open a platform of constant communication and a source of feedback that is extremely valuable and provides you with data to work with and continue to improve your product overall.

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