Opencart is an online based shopping cart retail service provider which essentially deals with e- commerce. It is built on the PHP/ MySQL program. It is distributed across the net absolutely free. It is not just extremely cost effective, but also user friendly with an interactive user interface and well- designed and higher selection of extensions. Along with these benefits,
OpenCart provides lifetime free membership, and an orderly management system, with timely and continuous updates to make the system even better than before. It has a number of payment gateways, so making payment via an e – store is no more a hassle for the customers.
Let’s analyze each and every feature of OpenCart in detail now-
Features of Opencart
- Multi store feature of OpenCart lets you handle multiple stores at the same time, even if the stores are related to different products or services. This is a major boon as you as a businessperson can therefore get more done, and present a multitude of options to the customers at the same time.
- Tax rates- now every country has a different corresponding tax rate. So if you aim to expand your business on a global level, then OpenCart is perfect for you as it lets you handle the platform Best feature of OpenCart in such a way that it efficiently correspond the tax rate and the country from which the order is being placed.
- Payment gateways- feature of OpenCart provides with 20+ payment options so that business can be conducted with absolute ease. Few of the gateways include- 2Checkout, LiqPay, WorldPay, Authorize.Net, Money bookers, Cheques / Money Orders, PayPal.etc.
- Shipping methods- just like the payment gateways, another feature of OpenCart also provide its customers with various kinds of shipping facilities, some of which are: city links, flat rate, free shipping, per item, and so on.
- Search engine optimization- OpenCart is said to have an excellent SEO inbuilt feature of OpenCart something that ensures the effectiveness of searches and ensures more views whenever a potential customer searches a particular keyword on the net.
- Administration- OpenCart comes with a fully effective administrative platform UI
- Sales- OpenCart provides three different kinds feature of OpenCart of sales report for the clients, which are stated as-
- Sales report- calculating total sales and the corresponding ratios by the week, month or year
- Products- understand which products were viewed by your potential customers the most, or the ones which appealed to the public the most
- Purchase- helps you understand the products which sold the most units, so that you can further develop advertising and marketing techniques based on such products.
- Business to business (B2B) - develop your very own B2B application through OpenCart.
- Customer groups- customers can be organized as retail or wholesale.
- Prices- you can share the prices only to those customers who are logged into the system t a particular point of time.
- Discount- offer quantity discount to your customers, and to attract more customers, depending on the amount of the product ordered by that customer.
- Guest support- like most e- commerce sites even offers a guest feature of OpenCart. It is for those customers who do not want to sign up. They can simply put forth their details and make the purchases.
Feature of OpenCart
- Design- do you want to present your business as attractively as possible? OpenCart the solution. This platform provides you with a multitude of designer templates. To keep the cost as minimum as possible, you could opt for among the choices available, and add a logo which represents your company. However, with some additional cost, you could always opt for a custom made design template which would suite your needs better.
- Functionality- OpenCart has a modular system and framework which is not only cost effective feature of OpenCart, but is also a mere act of installing modules so that different module can be paired within the system to check which one is more efficient and cost effective.
- Languages- many languages so do not worry about globally expanding your business. Let customers from different horizons take benefit of your business.
- Versions- OpenCart has more than 20 versions available. The latest version is equipped with beta, and many other modules, and the bug fixes have been made, so expect another update any time soon now.
- Product feeds- connect with Google, or open bay to channelize your products via Amazon, eBay and Etsy.
- Third party integration- it comes combined with a CRM system and Epos system, so you can have an easy integration with any sort of third party. The platform also continuously integrates with sources like Zen desk, Ship theory, sales force, etc.
- Marketing- market your products efficiently as OpenCart offers various features such as reports, reviews, bestsellers, featured products.ec to help boost the market for the product. Mobile responsiveness- wondering if you can alter your business while on the go. Of course you can. OpenCart 2.x onwards is fully compatible with any kind of mobile or tablet even, and ensures front-end services with a thrilling design and SEO.
- Categories and products- add as many categories as you want to, or as many products as you want to. OpenCart gives you a freedom like no other platform. You can even sell products from a single brand, or a multitude of brands at the same platform.
- Dashboard- when you first install the program, OpenCart opens up into a very user friendly interface where you can create an account or login, and there you go! Get started with your business at an unimagined level of ease
We have focused quite a lot on the features of OpenCart. Now let us highlight the costing of the system. Though you must already know that it is a free program, let us see whether there are any hidden costs or if OpenCart is cost efficient or not.
So essentially the free and open source e-commerce platform. One can simply head over to the company’ website and download the system from there. However, if you want add ons, you will have to pay for them. So, while the actual system is free of cost, any kind of add-on requires additional payment. Costs vary from 20 USD TO 100 USD per module. Additional charges may also apply if you wish to adopt a customized design template to go with your brand or company. These charges vary depending on the particular template design and additional features.