The 2017 SEO Playbook for On-Page Enthusiasts

This focuses on the SEO on-page components, such as content, HTML, and structural planning. Everything here was casually written but with so much to make even the pros think twice about what they already know. CONTENT: SEO Playbook Quality: Quality made quite a ruckus for content writers last 2013. Even after Panda, many sites, especially striving local businesses, still went on with the use of “fluff” articles. It’s time to wake up and get your content right on the dot before the Panda turns its eyes on your site. As for deep content users, try to get within the 450-word mark. And when focusing on e-commerce, aim for the 250-word mark. It’s all about getting down to business by being short and concise. Keywords: Keyword research is certainly a must if you wish to excel in SEO. It’s all about getting down to what matters most. It’s knowing what people need and making sure that you have that single solution on your site perfectly laid out for your readers. Think of each of your pages as a treasure chest containing a rare artifact. Engagement: Not all the best movies had the most famous casting. It’s all about having a great storyline and having each one playing their role exactly. Use your content as a tool to keep your readers not only well informed and eager for more but also involved. This gives them a sense of empowerment. Ads: Keep your ads connected to your content. Freshness: Making your business succeed isn’t all about following what successful businesses did to achieve success. You don’t want to hear people telling others to go to your site because they can “also” find what they are looking for in your page. Instead, you want them to say that they can “only” find it there. HTML: Titles & Headers: Title labels are intriguing right now. But it all boils down to tweaking your labels and testing how various search strategies would react to them. Description: Be sure to keep your description as unique and finely tuned to your content as possible. Staying within the 150-word limit will give you the best results. Structured Data Markup: Don’t just go with what search engines would want to show regarding your site. Keep in mind that this kind of business is not just about being a search engine pet and have more people knowing that your site exists but most especially, about getting people to trust in what you are truly capable of providing them with. Keyword Stuffing & Concealed Elements: Negative ranking ingredients, such as keyword filling and hidden text, are too outdated that they simply get scraped off initially. Just remember that if the HTML of your site contains something that doesn’t get reflected on the page, then take it out. DESIGN: Crawl: Have you ever wondered if every page on your site gets crawled? If yes, then the fact that you’re wondering simply means that you aren’t certain that they are worthy to be crawled. Don’t just have a page setup then rely on luck alone for it to produce positive results. Duplicate Content: This shouldn’t even be an issue to be debated on. Did you really want to succeed out of someone else’s hard work? Speed: It’s not always a matter of having the best design for your page when a lot of people are inconvenienced by it. Remember that not everyone is has an internet speed over 100 mbps. Web addresses: It’s about time for to accept the reality that your URL is also a huge basis for whether or not it gets chosen among all the others on the list of results. In fact, people can easily remember it or talk about it if the URL is closely related to what they needed or did on your site. Mobile: It’s the era of mobile technology and a wakeup call for you to start making your pages responsive to mobile devices. You don’t want your site to get left behind as your potential consumers spend more time on their tablets and mobile phones away from home.

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