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18 Sep 2018
What is Seo?
Search engine optimizations refer to that SEO Technique which affects the “visibility” of a phrase or name on the internet. It is basically the response you receive when you search for a web page on any non-paid internet platform. This type of result is often referred to as “natural” and “earned”. The system works in this way: the more number of people view a particular website, higher are the chances that such kind of people will be converted into the customer base for that website, and this is even more fruitful for a business based platform.
SEO Technique not only relates to mere web links, but also shows results for images, videos, news, industry- specific research, and so on. Mostly computer programmed algorithms help various companies figure out marketing strategies of SEO Technique. It helps them to analyze what people enter as keywords or phrases, and whether the name of the business pops up as results, and if it does, then by how many numbers. The search engine is then used to target potential customers based on these searches and the analysis. A lot of effort goes into optimizing a website, with tasks such as editing the content, adding or removing content, doing HTML, and using the process of coding to index the activities of search engines. A web resource also known as back links and inbound links are both SEO Technique which help promote the site. A recent research showed that these days mobile searches have over powered computer searches by a very large amount, so SEO Technique now focuses on increasing the efficiency of mobile based searches. Even Google is harboring ways through SEO to improve mobile searches. This is all in sync with the fact that companies are constantly evolving to stay at par with the future of marketing strategies.
The next part of the article now focuses on why SEO is famously known as a Black Hat technique these days.
What is Black Hat SEO?
Black hat SEO refers to a set of practices which are used to increase the sites or a particular keyword’s in search engine which violate the search engine’s terms of services. The term originates from western movies were in order to distinguish the villains from the “good guys”, they wore “black hats”. Recently, however, it refers to computer viruses, and unethical computer actions. Black hat SEO Technique, since they are against the norms and regulations, can even lead to banning of that particular site from the search engine and the affiliated sites. One can refer to Google’s web master guidelines- to see if the techniques that they use fall under any kind of violation or not. If the work done by the concerned employee leads to absolutely no value addition, but helps increase the response, then the task performed might actually be black hat. Obviously this black hat technique is commonly used by those firms looking for financial returns in a jiffy; why else would anyone violate the rules and risk getting banned. This method of violation is also commonly referred to as “spam- dexing”.
Black Hat Techniques
Some of the most famous and most used black hat SEO Technique is explained below:
Black hat techniques should be avoided at any cost because of the above mentioned disadvantages. Along with them, it is important to understand that even though such schemes will result in short term financial booms, the long term effects will be disastrous on the traffic.