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18 Sep 2018
For decades now, visual marketing has slowly started to evolve and adopt different styles and forms. From billboards to television advertisements, we’ve certainly come a long way from the early days of advertising. With the rise of digital visual marketing, visual content has been rising to the top and these days most of the biggest companies are trying to woo their audiences with flashy posters on websites and short video advertisements. There are many reasons for why visual marketing content has become such a huge phenomenon in the world of visual marketing; however it most probably has to do with the fact that the average human attention span is calculated at eight seconds. Marketers have to fight tooth and nail just to be able to grab people’s attention and they have to keep coming up with unique and interesting content to extend those eight precious seconds for as long as they can. This is why visual marketing content is so successful, the flashy and colourful nature mixed with alliterative and punchy catchphrases helps to grab the attention of your audience effectively and can resonate with your audience for longer than a long, drawn-out blog or social media post. However, many marketers are still on the fence of whether they should jump on the process of visual marketing, it definitely has its own issues, use of visuals can be expensive and much more difficult to make as compared to other forms of marketing. However, make sure to stick around as we’ll tell you the truth as to why visuals have been dominating the world of visual marketing and hopefully we can change your mind in case you were sceptical on the whole ordeal.
Visual content ranks higher on search engines
Wouldn’t you just love it if a consumer searched for a product and your website or advertisement was the top result? Well with visual content, that dream can now become a reality. Visual marketing content such as videos allow you to increase the time spent by visitors on your site, thus resulting in longer exposure which builds trust and signals search engines that your site has good content. In fact, statistics from Google show that you are fifty-three times more likely to show up as the top result on Google simply by having a short video embedded on your website. Furthermore, statistics show that people are naturally more attracted to images than they are links or text. Facebook posts with an image receive, on average, more than twice as many comments and likes as those without. It’s absolutely absurd how simply attaching an image or a short clip to your website or social media page can almost double the amount of traffic you receive, but this also shows just how effective visuals are and it truly speaks volumes as to what the average consumer is more likely to be interested in.
Visual content has become easier to produce
Making visual marketing content is definitely not as expensive as it used to be during the days when televisions and technology was coming up. Nowadays, you can film and edit an entire video or create a billboard advertisement image on a modern smart phone for free. You don’t even need to hire a video editor or digital artist as there are countless of guides and tutorials on the latest editing and designing software so even if you’re a complete beginner you can very easily produce top-notch visual marketing content all by yourself. Now, obviously if you are planning to use visual content in your marketing tactics, we do recommend hiring a few professionals to ensure the visual marketing content you produce is high quality and effective. However, the point still stands as there is no reason to be afraid of visual content anymore. The resources to make visual content is readily available so it doesn’t matter if you’re a professional business or a start-up company, you can still use visual content in your marketing and you will be raking in much more traffic and overall brand recognition in no time.
Visuals show your products without telling people about them.
Ever heard of the popular phrase, “believe it when I see it”? That’s the mindset most consumers in the modern age have when they are looking for the latest products. You can spend countless hours typing thousands of words on a blog or social media page talking about the stand out features of your product and yet most consumers would shy away or even avoid it until they see the physical product. This is the advantage that visuals have over written content, consumers become much more trustworthy of your product when they realize that it’s an existing, fully functional product that they can view and analyse. With the rise of digital marketing, advertising has become a game of being able to show, not tell. You should be able to get your audience excited through your visually appealing content and not spam your fans with written posts about how great your product is. Everybody can brag about the features of a product and the advantages that it has, but businesses with the most successful products are always willing to show their audience just how great their product is and they let the product speak for itself.
Helps Brand Recognition
Believe it or not, a lot of consumers are able to point out different brands from their logos and advertisements alone. As we mentioned before, humans inherently have a short attention span and visuals directly feed into that attention span. If a consumer sees a bright, flashy logo pop up on their television or phone screen, it is much more likely to resonate with them and it is also more likely that the next time they see your product or your company logo, they’ll remember and it will stick with them for longer. It’s no hidden secret as to why the big companies are coming up with these visually appealing and colourful picture and video advertisements, they’re simply trying to exploit our short attention spans and get us hyped up about their products.