Emerging SEO Trends: How Quality has Overtaken Quantity

Over the years, more and more businesses and website owners have become increasingly aware of the important of SEO or Search Engine Optimization to ensure a good ranking and increased visibility for their websites. This in turn leads to more traffic, increased conversions, and ultimately greater success, which is what every business and website owner is looking for.

However, while effective SEO is still as important today as it ever was, trends within the SEO industry have changed over recent years, partly as a result of the regular updates brought out by search engine giant, Google. In the past, SEO seemed to be all about quantity over quality, with the focus being on the addition of plenty of links and a host of keywords stuffed in for good measure. Even using duplicate content was not only acceptable but also beneficial.

Over the past couple of years it has become clear that the days of keyword stuffing, duplicate content, and low quality links are well and truly gone. Anyone that wants to do well in the Google rankings and avoid the wrath of the search engine giant now needs to pay very careful attention to the emerging trends in the world of SEO.

Some important factors to keep in mind:

With Google determined to clamp down on poor quality sites and content that lack authority and are basically traffic driven rather than consumer driven, paying careful attention to emerging trends in SEO has become increasingly important for website and business owners. Some of the factors you need to keep in mind when it comes to SEO include:

Originality: While duplicate content may have been acceptable many moons ago, the focus these days is definitely on originality. It is vital that you ensure your site contains not only original content but also high quality content in order to adhere to Google’s guidelines. In addition, the content that you use should be useful to consumers, authoritative, and accurate, so you really need to put a strong focus on the originality and quality of the content on your site.

Natural optimization: In the past, optimization seemed to be all about stuffing as many keywords into your content as possible regardless of whether they actually made sense or not. This resulted in many sites ending up with very low quality content because the focus was on keywords rather than on readability. These days, optimization is all about using keywords naturally within the content so that the content reads well, is of a high quality, and focuses on providing useful information to the website visitor rather than on keyword stuffing.

Focus on quality: In a nutshell, the focus of any website owner now needs to be on quality over and above everything else. With the algorithm updates that have been released by Google of late, quality has become a vital component of achieving success in the rankings, so website owners have to get out of the mindset of thinking quantity is more important than quality.

Adhere to the guidelines with help from professionals:

With Google releasing new updates on a regular basis, it can be very difficult for website owners to keep up with the changes and new requirements that will help them to avoid being penalized. Failure to keep up and make the necessary changes can prove costly to businesses that have spent years building up their website and getting it to the top of the rankings, as they can suddenly find themselves being penalized and losing everything from their rankings to huge amounts of traffic and sales.

This is why it can pay to use a professional digital agency that specializes in SEO, as it is the job of the professionals at companies such as this to keep on top of the changes that come with these algorithm updates from Google. This means that a specialist company will be equipped to properly optimize your site and make necessary changes to ensure that you do not suffer as a result of algorithm updates and releases. Pinpoint Designs is one such agency. This can save you and your business a lot of time, inconvenience, stress, and money, as you can minimize on the risk of being penalized for failing to adhere to the changing demands of Google.

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