Craze of Smart phones is increasing day by day. Right from the young generation to the elder one, all are engaging their most of the time on mobile phones. Whether it is about to watch sports, news, entertainment etc mobile phones are used for everything. If we talk about social media then mobile and social networking sites, both are biggest forces in Social Media Marketing now-a-days. Therefore, this automatically indicates that a business have high opportunities to raise and directly get engaged with their target audience. So, let’s talk about how we target mass audience in a correct and an effective manner to get better results for our marketing efforts.
3 Ways to Optimize Social Media Marketing for Mobile
Undoubtedly, mobiles are becoming popular channel to be used in each and every manner day by day. In today’s advance life, our technology gifted us smart phones with smart applications to easily connect with everything and everyone so that we won’t get helpless if we don’t have computers or laptops. Mobile phones are always handy and also connect with everything and everyone mostly all the time. You can’t avoid mobile and if you’re Social Media Marketing is not optimized according to it then you will lose the huge community of followers and customers. That’s why here I want to emphasize on how we can optimize our social media marketing for mobile. Although we have many ways for the same but here I am emphasizing on 3 major techniques that are as-
- Always create content format in Mobile friendly manner – Try to optimize the content according to the needs of the mobile users. It is not necessary that the both- desktop users as well as mobile users, uses the same keywords for their searches. So try to make your content after doing the research work on mobile users search habits. Graphics, photographs, video marketing all are comes under content based marketing. To do Social Media Marketing on the visual platforms like Instagram, Pinterest, Facebook; then always try they should be in good quality and uniquely designed so that they attract user’s attention and engage them for long. If we want to get good results of visuals on Facebook then use it in a vertical format with well described captions so that they may be easy to read and understand. Always try to use responsive theme while creative websites as it is easy to access on mobile phones. Regular confirm it and log in by your own that its truly working on devices or not. Always remember to target mobile users so try creating and testing the images and videos on mobile. Be ready with shorter posts because mobile users generally don’t want to scroll down more and read the long write ups until and unless they actually want full information. Always make sure that the linked landing pages of your ads should be optimized according the mobile phones. Especially, when you are optimizing you content for smart phones, always try to post your business ads or contents on the peak usage time of mobiles. Because posting on the right time always helps you to stay in touch with users. This is definitely fulfill the aim of yours of getting likes, shares, comments, video views etc and which leads to business to the next level.
- Impact of short posts and videos- why I am emphasizing on the short posts or short videos here, as they could be the best choice for business Social Media Marketing and can easily able to get short span attention of users for your business. Ideally, short posts are less time consuming and easy to view. It should be clear in mind that the main objective is to bring your business in their minds and not to tell about long stories of your achievements. There are many ways to engage people with you like for example- contest running, winning games, quizzes etc. You can ask them for photos and small videos of using their products which you could show on your website of social sites as a customer review. Do publicity of all this through twitter, e-mail, facebook messages and many more similar things to build your trustworthy audience. I am pretty sure these types of simple tokens, gift vouchers, small honors etc will work well and bring more opportunities for your business.
Social Media Marketing
- Final call to join the Platform- The most effective way to get your end user to promote your product or service on your behalf is to conveyance them to join your platform or we can that check-in with you as a reliable user. This is the powerful method to motivate people to write about you or give reviews about you whether on Social Media Marketing pages or on your website comment segment. This will help you to bring free advertisement for you, because people himself will tell their friends and relatives that they are associated with your business and getting good returns. As we all know “word of mouth” is the effective channel in all the marketing techniques so it is necessary to conveyance more and more users to join you. You can also implement the device targeting through facebook and Instagram ads. This can be done through Facebook lead ads and Instagram story ads. The all we need to do is proper planning about how we have to target the huge mass of mobile users or we can say our prospects. These are just few strategies that help you to make your business more powerful on mobile devices. There are also lot many ways which are trending now-a-days, what you just need to do is research and study more and more and enhance the possibilities to take advantage of all the upcoming trends.
Hence, as per the above points we reach on the conclusion that social media marketing or advertising for the mobile users is an essential part of the success of any kind of business in today’s world and truly its trend is increasing constantly day by day. So, try to optimize your social media marketing and advertising skills according to the smart phone device users for getting better results, constant growth and high level success of your business in today’s advance world.