As an e- marketer your major concern seems to be gathering new traffic and constantly on the look for new and interesting ways to increase sales. Some ways may prove to be profitable, whereas the others not so much. Now social media is one such platform which acts as a major sales booster. And what better place to start than instagram Marketing, right? Almost 4.2 billion pictures are posted daily on this social media platform. With stories, ig- TV, and direct message facility, instagram has proved to be way more accommodating than ever before. More than 500 million use instagram actively, almost daily. And what is even astonishing is that almost 50% users make use of the available instagram marketing tools. So now you have a realistic image as to what this social media platform can do for your business. If used in the right way, it can magically transform your business and boost your sales like no other platform. Here is a list of 7 most effective steps to increase e- commerce sales with instagram marketing-
- The traffic matters- make those numbers matter. So to make appropriate use of those 500-600 million users who actively participate and share information on the social media, you need to develop the way to tap this emerging traffic. A study shows that it is predicted that almost 70-75% of upcoming and old businesses would be on instagram actively participating on social media by the end of 2017-18. So now you can imagine the level of competition, and the amount of traffic or audience you would need to compete effectively. If you are not a tech expert or find the use to be brain storming- difficult, then ask the help of an expert. Various e- commerce businesses such as OpenCart and Shopify provide technical help to help your business reach that level of expertise. Post as many pictures as you can. The pictures should be aesthetic and professionally clicked. Try to develop a style to dominate your feed. Then like and comment in posts similar to those of you. All such activities will help you attract more and more followers, and will thereby help in increasing traffic.
- Advertising is the key- advertises openly through instagram marketing. You can do this by using the new technique- sponsorship of ads. Here, by paying a certain amount instagram marketing makes sure that your ad is made accessible to a large audience for the given time period. This way more and more people get to see the ad, and hence, get to know about your company and the offers you offer. Also, another friendly way to advertise is to ask your friends and family to share and repost your posts, and to like and comment on them. Use acquisitions and campaigns to divert traffic towards your profile. There are many pages also who can post about your product and advertise it if you agree to their sponsorship deals. It is a great way to appeal to the local customer base in a particular area.
- Optimize the conversations- instagram marketing makes it possible for you to reach out o the customers on a personal basis, through DMs- Direct Message. Also, if you are a start up then use the dm feature to take orders, at least initially. Also hold polls and ask your customers about new market trends, their preferences, and improvements if they want any. This way the customers can themselves come forward and share their opinions with you.
- Switch to business account- make a switch from personal account to a business one. This way you get various added advantages in the form of analytics. These analytics help in analyzing the way a particular post or sponsored ad is performing. The business account even lets you link your instagram marketing account with your facebook account. This way whenever you post something on your instagram handle, it automatically gets posted to your facebook account as well- thereby saving a lot of time and effort. Also your friends and followers on facebook get to know about your existence on instagram, and vice- versa.
- Search engine optimization- use the valuable technique SEO in instagram marketing to vitalize and optimize your sales, and also boost viewership. SEO is basically using the right phrases and key words to make sure that more people click on your content. To achieve this, you will first have to figure out the most used and common phrases. Another important part of SEO is back links. Also in order to get ranked highly by Google, make sure to avoid illegal uses or use of abusive and plagiarized content.
- E-mail marketing- most profiles on instagram these days have their email ids mentioned in their feed. And the business accounts even have a provision to let you directly mail them. Use this as a lucrative opportunity to start e-mail marketing. E- Mail marketing lets you target the audience directly one to one. This creates a better impact on your audience.
- Influencers and give- away- influencers are many and spread all over the globe. Use their help to market your product. In exchange for a fee, these influencers will not only use your product, but will even post a happy and positive review about it on instagram marketing. There, their followers, which are usually large in numbers will get to know about your product and will be motivated to buy it too. Even hold contests and give away your products as rewards for participation. Contests, if redirected in the correct way can help you gather large participation. Set up simple rules and ask your followers to tag their friends in your post. This way your post is exposed not only to the existing set of followers, but also to new ones. Influencers and contests are a great way to popularize your product and to get more likes and followers.
Hope these steps have a positive impact on your e- business, and help you transform the business image on social media. Happy marketing!