With the rapidly changing user behavior, it has become more than imperative for every business to become easily accessible through possibly every kind of device.
The web and mobile technology have witnessed a dramatic improvement in the past few years. The advent of Smartphones, tablets, etc., has revolutionized the businesses while offering a convenient and highly proficient platform. Thus, targeting mobile devices has become paramount in almost every business. If you are not hosting a trendy and updated website to efficiently reach a whopping number of mobile users, you are actually lagging behind.
To ensure an ultimate web design that effectively caters to diverse mobile devices, it is essential to pace up with the ever-fluctuating design trends. And, to help you scrutinize your mobile website design that can augment your site usability and deliver incredible mobile UX, this article will offer you certain effective and valuable design principles.
Let’s have a glimpse into a few of the worthy mobile web design rules.
1. Consider ease of navigation as the primary goal:
With mobile devices, the wow factor is not the web aesthetics but the easier navigation is. Although, the visual appeal does matter a lot, but not as much as the easy navigation. A simple design that makes the content easily accessible is in the vogue since with mobile devices, the display screens are smaller than a desktop. Hence, it is advisable to streamline your content and only display the essential and resourceful stuff on your website. Create a clutter-free design that is lightweight and doesn’t consume much time to load with a fresh and unique appearance.
2. Set a consistent objective while catering to diverse devices:
The mobile devices will keep propelling with the advancement in the technology. So, there is a great probability that your targeted devices will not be the same after a few years. Thus, it is advisable to don’t keep your prime focus on the mobile devices, rather set a consistent goal. By doing so, there will be no need of revamping the entire design to reach your target, but a little change will do the job.
3. Keep your target audience in mind:
While working online, the analytics can be used for tracking the visitor’s behavior and actions that are most and least accessed over your website. This way you can better plan your mobile site design and improve your services.
One can use the analytics to determine the types of devices that are often used by the traffic generated on your website. With mobile users, implementing the “one size fits all” approach is not a viable solution. By knowing your target audience, you can conveniently make strives to attract potential visitors and keep them engaged with your site. However, this doesn’t mean to ignore the other devices. Ensure a consistent performance over devices via an adaptive design or responsive design (whatever is most suitable).
4. Consider the UI design standards and patterns defined for mobile devices:
Every mobile platform has certain specific guidelines for UI elements. For instance, Android devices have the back button provision, while iOS devices don’t have. These guidelines are commonly known to users and thus, to ensure a flawless user experience, it is better to learn the difference in the UI of different mobile OS and adhere them while designing mobile websites.
5. Stand up to your user’s expectation by delivering the content at the earliest:
Mobile users are often considered as less patient. Thus to hold their interest, it is important to instantly deliver the content to the viewer. Moreover, less the layers of navigation, quickly the requisite content can be reached. Furthermore, you can track the info, which is actually essential for your visitors and make that easily accessible. It may be your location maps, menus, and so forth.
6. Facilitate content sharing on social media:
It has been observed that the mobile users are more active in sharing the content with others via social media sites. Therefore, by integrating some links to augment the content sharing on social media like Facebook, Twitter, LinkedIn, etc., you can add to the sites’ credibility while widening your audience base.
The number of mobile users is rapidly growing, thus to cater to their rising needs, it is imperative to stay trendy and updated with the latest designs. Streamline your mobile website design while keeping the aforementioned guidelines in mind. Creating a unique and elegant design that stands up to your visitor’s expectations while offering them a seamless access will help you generate a mobile presence with sustainable success.